X/Twitter BLUE is now X PREMIUM

Twitter recently made an interesting change to its app and premium service. Formerly known as Twitter Blue, the subscription-based premium version of the app is now simply called X Premium. This update aligns with a broader trend in the tech industry, where companies are adopting a straightforward naming convention for their premium services.

Gone are the days of colorful names or animal symbols associated with premium offerings. Instead, companies like X, following in the footsteps of Elon Musk's ventures, are opting for a more direct approach. For instance, if a service is premium, it is now referred to simply as "premium." Similarly, if it is a subscription-based service, it is called a "subscription." This straightforward approach eliminates any confusion and succinctly describes the nature of the service.

This naming standardization can be seen as a conscious effort to simplify and streamline the branding of tech products and services. Instead of using abstract or customized names, companies are opting for clear and unambiguous descriptors.

With the rebranding of Twitter Blue to X Premium, it's clear that X aims to make its premium offering more widely recognizable and accessible. The checkmark, which was previously associated with Twitter Blue and signaled a verified account, is now available to X Premium subscribers as part of the package. While some users might miss the nostalgic association with Twitter Blue, X's decision to rename the service emphasizes the premium nature rather than relying on a color-based name.

This shift in naming conventions is not limited to X and Twitter. Many other companies in the tech industry have chosen similar strategies. By simplifying their branding and focusing on more descriptive terms, companies are aiming to create a more intuitive user experience.

So, next time you come across a premium service or subscription, don't be surprised if it is simply called "premium" or "subscription." The days of personalized or abstract names may be fading away in favor of a more direct and straightforward approach.