Keyword Insights on TikTok - how to use?

TikTok, the popular short-video platform, has recently unveiled a new feature called "Keyword Insights." This tool is designed to provide users with valuable data about the keywords being searched on the platform. While TikTok is primarily known for its algorithm-driven video recommendations, it is increasingly becoming a hub for information search among teenagers and young adults.

Unlike traditional search engines like Google, which rely heavily on text-based results, TikTok's search feature allows users to find information through short videos. This aligns with the preferences of the modern generation, who are more inclined to consume visual content rather than lengthy text-based articles.

Keyword Insights on TikTok presents an exciting opportunity for marketers. By tapping into this tool, they can discover trending topics and understand what captures the attention of TikTok users. In some cases, topics that go viral on TikTok eventually spread to other platforms like YouTube and Google. Moreover, TikTok often highlights trending apps and software, contributing to their viral success.

Marketers can also use Keyword Insights to track the performance of their campaigns. The tool allows users to select different countries and monitor changes in keyword popularity, app installs, traffic reach, and other metrics. By analyzing this data, marketers can make informed decisions about their marketing strategies.

When using Keyword Insights, users can set their industry preferences, such as apps, and specify objectives like app installs or traffic reach. The tool provides information on keyword types, selling points, and various other data points. For instance, users can explore key details of an app's performance, including the most used voiceover-related hashtags and popular keywords associated with it. They can also gain insights into breakout hashtags and trends.

The functionality of Keyword Insights on TikTok resembles that of Google AdWords or Google Ads. Marketers can track and analyze keywords to inform their ad campaigns and potentially acquire more visibility and engagement. It offers an exciting and interactive way to explore popular trends and keywords on the platform.

While Keyword Insights provides valuable information, it's important to note that precision may sometimes be lacking. Since many videos on TikTok feature voiceovers where people share personal opinions or experiences, the accuracy of the data might be compromised. It would be interesting to see whether the tool can differentiate between actual search intent-based keywords and those derived from voiceover text.

One noteworthy aspect of Keyword Insights is that it doesn't require users to sign in or create an account. This makes it accessible to anyone interested in exploring the trending keywords on TikTok.

In conclusion, TikTok's new Keyword Insights feature offers marketers and users an intriguing tool to dive into the platform's popular trends and keywords. By leveraging this feature, users can gain valuable insights into the performance of their campaigns and explore the topics that resonate most with TikTok's vibrant community. Whether it's for marketing purposes or personal interest, Keyword Insights is definitely worth exploring for those seeking a deeper understanding of TikTok's keyword landscape.

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