MrBeast on Clubhouse - full interview and transcript

MrBeast just participated in Good Times show on a viral Clubhouse app.

Previously, Elon Musk and Mark Zuckerberg were also guests on this show.

However, Clubhouse is still invite-only and there is a limit of only 5000 participants per room, which is filled up instantly. Also, Clubhouse is only on iOS right now.

MrBeast talked about many different topics, including:

  • His story,
  • YouTube secrets, how to grow on YouTube,
  • Elon Musk,
  • Crypto and Dogecoin, etc

In the end he did a giveaway of $10K for a random listener in Clubhouse room.

Also, MrBeast broke the Clubhouse – somewhere in the middle of conversation he couldn’t rejoin the room. Then he was speaking via mobile phone of another participant in the room. And finally rejoined Clubhouse later. Looks like it was the second biggest show in Clubhouse history after Elon Musk appearance.

Here is the recording of conversation.

 

Later, the full transcript of conversation will be added.

Transcript

[00:00:00.060]

I have you know, I have never had so much interest from people’s kids and relatives for the show as I had for this one, where, you know, just people at the place I work at, they’re like, oh, my gosh, my son, my nephew, my niece are so excited. You know, forget Ilan, forget this. Should we start? So I feel like I finally made it in life that. They’re just over the over the district, we are very, very old headed.

[00:00:36.130]

Hey, man, thanks for having us. This will be fun. It’s gonna be a lot of fun. You and I have been talking about this for a while, so I’m glad we can make it happen.

[00:00:43.300]

Yeah, it’s exciting. Is getting some tweets out and then I think we should be able to get going. Yes, sir. I’m just happy to follow up with the same guy who just interviewed Elon. Like, that’s so cool. Thank you so much. Ask you about that, because I would say you’re probably the by far the most popular guy we had on board. But I think, Elon, you’re probably the one who has given us the most interest.

[00:01:14.140]

So there are a lot of people are really excited for this. Oh, perfect. Perfect. OK. I took the tweet. All right. I’m all you. Let’s have some fun. All right. All right. All right. Let’s get started. Gary, hit the music. Where is the music there, declared it in San Francisco and here is a good time show. Technology and now your hosts, Aarti and Ron. Gary, so glad you’re back because again.

[00:01:53.740]

Thank you. Awesome. I heard I heard it was, you know, not so good last night.

[00:01:58.930]

Yeah, but it’s true. Hey, folks, welcome. Welcome to one more night of Good Time. This is a show I’m high and a Motley Crue folks, you know, Gary Johnson and Sinofsky, we all do pretty much every night. We usually do it at 10:00 p.m. So thanks so much for being flexible today at 6:00 p.m.. You know, we have some very, very special guests on the show. So we wanted to move things around to make it happen.

[00:02:23.950]

And we generally cover our technology product, movies, TV shows, current culture, what’s popular, that kind of thing. And the support has been fantastic. And I think a week ago we got Elon Musk here. That was really great to just blow things up. We had like few folks like Mark Zuckerberg, and then we had Jason Blair and B.J. Novak and we’ve just had some really good guests and just people coming in from different walks of life, culture, tech, all of that.

[00:02:53.170]

So I’m very, very excited for tonight’s show. I hope you all have fun, too. Please send us any feedback, comments, questions you want us to ask on Twitter, Aatish or on the show. And I’m really excited to kick this up to you.

[00:03:07.210]

I have to say, just Elon and Zuckerberg, just a warm up act for what is definitely the main event. All right. I’m going to get to main guest in just a second. I want to introduce everybody else at this coffeehouse, Steven Soderbergh, longtime executive with Microsoft and author. Steven, you know, kind of like a third leg of the show that shows up to. Thank you, Stephen, for joining us today. I didn’t I didn’t I didn’t want to I don’t want to do the show without getting some real heavy duty help.

[00:03:39.400]

Just given, you know, the guest we have today. So we do a lot of people want to help us out. And these people are all being in their own way. So we have Gary Ted Gary is a venture capitalist at the initial capital a long time, but also an amazing YouTube content creator is amazing content up on startups and funding. You should definitely check it out. So thank you, Gary, for coming in tonight. Thank you.

[00:04:06.730]

OK. Wow. This is going all out. Yeah.

[00:04:13.070]

And also, I’m really excited about this book, so I want to be somebody really special calling in somewhere, calling somebody and I actually got to meet them, do that work on YouTube. And if you haven’t checked them out, you should definitely go subscribing to YouTube content. It’s called in some years. So these folks are probably my my favorite people when it comes to the creator economy and YouTube creation. David, what can you do? For a long time, they’ve been working on the lacrosse network, the YouTube sports network.

[00:04:45.160]

But in recent years, you know, given branch of government, so many amazing creative ways on YouTube, they’ve been doing podcasts. They’ve been working with Samsung and, you know, helping Samsung sells millions of phones. They work with the city on that documentary. And honestly, if you just see that these are just some of the most fun, chill, interesting, you know, a nice, warm human being that you can meet and to call in some of your thank you so much for coming on the show today.

[00:05:11.130]

Wow. Thanks. Thanks for that. Welcome. That was that was awesome.

[00:05:15.280]

We’re really ridiculous. If I can stop work soundboards, we’re really happy to be here.

[00:05:23.530]

I mean, we’re happy to talk about all things creator and all things, you know, we’ve studied things that Jimmy does. We’ve been on the platform for about ten years. We’re we’re excited to be here. We’re excited for the conversation.

[00:05:35.380]

Awesome. Thank you. But thank you, both of you. This is going to check them out. All right. And next, we have read Dr. Reid is the CEO and founder of MIT Media. And before this, he was an NFL manager, entrepreneur. But Nupedia basically manages the most interesting people online. People are just perfect. And our guest and Reid is amazing. I’ve got a ton from him in terms of how the Internet works. And he has a bunch of interesting projects to read.

[00:06:06.100]

Again, thank you so much for making this happen. And thank you for coming on the show. Thanks for having me, man. I’m excited to do this. And it to me, I think, dude, I know Jimmy and I did a video, if you guys is it the most viewed video on the channel right now? Last time I looked, it was like one point six million or something like that. That is our most viewed video.

[00:06:21.640]

There we go. Thank you, Jimmy. And we appreciate that, I guess. Yeah. All right. And now to our main main event guest. And this person generally needs the introduction to Jimmy Donaldson. But as the world knows him, Mr. Beast. So look at that. I think. No, as of right now. Mr. Beast has fifty two point eight million subscribers on YouTube. I would say, without a doubt, he is the most interesting content creator.

[00:06:54.480]

I just personality online and I think it is calling him a cartoon creator vastly undersold what he does when I was talking about the show to a friend. This friend said Misspend son was all getting him and he was like, Oh, Mr. Piece, I know him. You he’s like the greatest philanthropist that exists right now. And the first one about Bill Gates, I don’t care what Bill Gates like. Mr. Gates is the biggest philanthropist because I just told you he’s an entrepreneur.

[00:07:19.920]

We’re going to talk about that. You know, he’s a philanthropist. And probably the most interesting people are like Jimmy a game is to be this an honor. Thank you so much for coming on the show. Excited to get into some interesting stuff, and also I threw out a tweet and went be an event with me if we didn’t give me some money. So we’re to pick one random person. I don’t know when, but at some point during the show and give them ten thousand dollars because why not?

[00:07:46.500]

I think that’s what fun keeps. Keep things interesting. Yeah, I actually I probably should have told you before the show, but yeah. There you go. Do that and yeah. Let’s talk about all things YouTube and let’s have some fun at Reddit. Wow. Great. RVN and Mr. Beast production right now make a video on it. But I think it’s just cool. I mean, why not? I don’t know if anyone’s been given away by the clubhouse, but it seems like a fun way to spice things up.

[00:08:14.000]

All right. OK, this is awesome. That is awesome. OK, great. That would definitely spice things up. OK, so, Jimi, you know, maybe, you know, one place to start off with is that my point is already blowing up. The people who want to spare have I’ll pick whoever gets the ten grand. I’ll just at some point to scroll through, tap on a random picture and pull you up. Yes. Yes.

[00:08:41.060]

Do you think gives away money. I don’t get my money, Jimi. So, Jimi, we have an audience here. We have a lot of technology founders here. You have a lot of people in Silicon Valley here and want to see a lot of people who are just trying to start a new popular online. Maybe a good way to start is just a little bit more about your story. I want to get to the Mr. Beast personality bit.

[00:09:01.740]

But you said that you grew up and how do you get into YouTube? This is more about your background. Sure, I won’t go super in-depth, especially because, like the people who don’t know, you probably don’t care too much. But yeah, I started making YouTube videos when I was 13, so I’m coming up on ten years and basically. But I a young teenager, you can expect that the videos are pretty terrible. And so that basically the younger years of my life, which is making videos and they sucked and they got no views, but just slowly learning what did well.

[00:09:34.010]

And and then around when I was like 15, 16, I just got really obsessed with just studying what made a good YouTube video. And I’m just very briefly paraphrasing. I mean, there’s so much stuff that I have to go out there, but I basically just spent many years of my life just relentlessly studying like 10 hours a day, just how to make a good video, what type of things go viral, what people enjoy watching it. And, you know, like it started off studying the algorithm and what gets promoted.

[00:10:01.790]

What’s the difference in a video with a hundred million views on YouTube but one million views. But the more you study, the more you learn. It’s really just the algorithm just promotes what people want. And so by studying what goes viral, you have to study human behavior. And so it’s just relentless obsession over just how to make the best videos possible throughout my teenage years. And then, yeah, just slowly, I mean, just this also for context, too, because now I’m giving away millions of dollars a month.

[00:10:26.600]

But when I was like 14, I couldn’t even afford a computer or microphone or anything. And I was making money off of YouTube. So I was literally like saving up a dollar a day for like two months just to buy a microphone. And I got two hundred thousand subscribers on YouTube using an iPhone, like a really old version of it. I couldn’t even afford a camera at like my parents for like a used iPhone. And so it was very scrappy, just started slowly, work my way up and literally reinvested everything for my younger teenage years.

[00:10:56.600]

And as you know, I got more money. I just spent it. And when I made a thousand dollars a month next month, I spent a thousand dollars and I made ten thousand dollars of whatever, 18. Next month I spent ten thousand one hundred dollars a month. I spent one hundred thousand. I can’t get a million dollars a month. The million dollars that I’ve just reinvested, everything I’ve ever made off my YouTube videos and just kept trying to make the best content possible.

[00:11:18.500]

And that’s kind of how I got here where I am now. And like, you know, the the most high level way I can explain it without without boring you guys just basically relentless obsession and reinvesting everything and going all that and and having the life. Wow. OK, there’s a lot to talk about your entire life, you know what I mean? OK, so I you know, first of all, I think there are so many reasons why people look up to you.

[00:11:50.360]

And a part of it is just I think you make people feel like they can just be you because you are the story that you just got to right there. And I think doing this for the next hour, we’re talking about all the things you do. I spoke with Jimmy just a little bit before this call. And one thing that we all about you do, you better go see someone needed to literally tell you guys how to go about. I mean, I’ve heard people getting 10000 views.

[00:12:11.740]

The video get go literally like one hundred extra views and get like 10 million views are actually like a thousand on a video. Like, it’s like YouTube isn’t as complicated as people make it seem. And I mean, what do we have like probably like 30 or 40 or 50 videos with over 50 million views on YouTube and just the last two years. So I could teach you how to make things go viral. And that’s the type of stuff I want to talk about.

[00:12:34.390]

So let’s let’s do it. And a lot of people here have YouTube channels that Gaddafi has, you know, I think like to see those subscribers. I just kicked off one which has about 5000 subscribers. Let me know if you up you and a thousand. You know, an awful lot of people just wait in the room, just pulled up and tweets are blowing up, you know, as you can probably throughout it. Hard to, like, let people in.

[00:12:55.760]

So sorry about that. For folks who can make it, they’re really trying. Yeah.

[00:13:00.110]

So let’s get right into it. How do you go viral on YouTube of what works and what doesn’t? Yeah, I mean, to put it as simply as possible, you just have to make a video that people click because at the end of day, like if someone doesn’t click on your video, then they don’t watch it. Right. Video that people click and the video that they watch all the way through. And it’s so bare bones. And like, if people get pissed when I say that.

[00:13:23.660]

But that’s that is it. You know, at the end of if you make millions of people click and watch like they get promoted and so many people get so caught up in, like, dumb things like comments and likes and and things like that, but it’s like doesn’t even make sense for you to prioritize that, you know. But even though I made it sound simple there, there’s I mean, a million ways you could study how to get people to click on video.

[00:13:46.280]

And there’s I mean, quite literally unlimited ways you can perfect a video, make it better from the pacing to the intro to just the pay off. And you know what primary I mean, anything you can obsess over every little thing of a video every other day and never perfect in your lifetime because there’s no such thing as a perfect video. But, you know, the better you get at it, that’s essentially the more views you get and how simple it is.

[00:14:09.980]

Because I wish I had some something crazier to tell you.

[00:14:12.080]

But I have a question for you, Jimi, on that on that note around, you know, essentially getting people to watch the whole thing, obviously getting them to click has a lot to do with thumbnail. But, yeah, sometimes when you and I have talked, I’m curious around your pacing when it comes to videos like when someone actually clicks through on your video, how do you think about the beginning? Like, how do you think about their experience in the first five, ten seconds?

[00:14:37.730]

Because sometimes you do videos where you’re giving away a million dollars, but in a traditional film, you know, that might be the culmination of the whole video is that it ends with someone winning a million dollars, but you actually do it in a different way. So I’m just curious if you could talk about some ways that you think about pacing. Yeah. If anyone here is trying to on social media, I guess specifically what videos like, obviously majority of users that click on your video will decide in the first minute whether or not they’re going to watch it.

[00:15:06.680]

Right. That that is where you’re setting expectations. It’s like first impressions last a lifetime with people like the same thing with videos. Right. And if you click on a video and the first 30 seconds are are average, you know, you’re going to lose like 40, 50 percent of the people that clicked on it. But if they’re like, great, you hooked them. You really it’s fast paced, it’s energetic and it really like, you know, tells them why they should watch the video and convinces them to watch it.

[00:15:32.810]

You’ll have more like a ten to fifteen percent drop off. And that’s like thirty plus percent difference that you made up. There is thirty percent of people that are watching longer in the video, which is just such a big competitive advantage that it just like you watch them so much higher and obviously the V is going to perform better and this is better for the viewer. And the more people enjoy your videos, you know, because the more they watch it the way they clearly enjoyed it, the more they’re going to watch more videos.

[00:15:56.300]

And like, again, a lot of people get so caught up in algorithms and focusing on that that they forget like a video has sixty million views like that. Sixty million real people, you know, and if you want to get that many views in your next video, they better have enjoyed the last one or not have still felt like they got cut, you know, like they should be a great video that makes them want to come back time and time again.

[00:16:16.010]

And that’s how you like that. So you go from a million views to two to three to four to like and stair step it up because they they really enjoyed the last video. They watched it and watch the next one and the next one. But for a lot of people, the latter one hit wonder. It’s like they had one good video that was kind of all right. It’s like I don’t really want to go watch ten more of their videos, but I.

[00:16:36.680]

Kind of cool, and that’s how, you know, you have people that, you know, blow up for a year and then fall off because they’re not constantly pushing the boundaries and stuff like that, yada, yada. I mean, I could go on about this for like five hours straight. Please do give you a topic.

[00:16:51.220]

Well, you know, I love this quote. I saw in an interview you said the beauty of YouTube is double the effort, isn’t double the views, it’s 10x. I wonder how that, you know, how did you arrive at that? And I mean, it comes out in your videos, especially as they’ve become more and more really just I mean, production and how you thought through that over the past few years. I’m curious, like, how did you learn that lesson, for instance?

[00:17:19.690]

Well, it just in general, you should make every piece, at least YouTube. I can’t speak to other platforms, but on YouTube, you should just make every video as good as possible. I don’t even care like I go a month without uploading my next video, which is great because it’s just it’s so hard to put into words. But viewers just can tell when you put an effort in a video, that’s the thing that just happens. It’s like real human beings that are watching it, you know, and when you go that extra mile and you put in that extra effort and you do that 15 seconds of content, a ten minute video that that within that 15 seconds literally took 10 hours that felt like people notice.

[00:17:58.600]

And it makes them more willing to click on the next video, more willing to watch the next one. And like it’s like people can tell when you put in effort and people like to watch things that, you know, are high effort. And so it just pays back so many fold over, you know, Jimmy talking to you. It’s like kind of like the LeBron James thing. Like I just shoot the ball and make sure it goes inside the basket.

[00:18:21.980]

Oh, yeah, baby, baby. One great place to break this down is walk us through just your process from idea all the way to the speaking title, speaking the thumbnail, shooting it like, for example. I mean, I forget that afternoon watching it. Mr Beazley. Mr Beazley. You’re welcome for the abuse. I did it for you. But the island video or handing people a card, you know, I forgive you, but I think any one of those videos, what was the process like from coming up with an idea all the way to when it goes like when you get it?

[00:18:53.290]

Yeah. So I mean, for us, we brainstorm a ridiculous amount. I, I brainstorm ideas. I don’t do as much anymore because I have a punch. But every single day I spend are used to spend an hour brainstorming video ideas. And I did that for years. And because it’s like the thing is there’s no such thing as a perfect idea. They can always be better. There’s always a better twist. They can make it more interesting and more likeable and just more entertaining of a video.

[00:19:21.100]

So it’s just relentless brainstorming because it’s like, you know, let me just like kind of scroll through these and think of it like last to take off one million dollars keeps it right. Just brainstorming till you come up with something that’s just so interesting and so unique that someone can’t find it. If you really want to go. This is I guess I should preface, if you want to get super viral videos on YouTube, I mean, if you want to get like a few hundred thousand years or even a few million because certain issues are so big on YouTube, you don’t have to go this extreme.

[00:19:52.150]

But you want to consistently go viral on YouTube, you have to do something that it’s just that basically just can’t be found anywhere else. Right. Like, that’s just step one. If they can find it somewhere else, it’s not a special they’re not going to feel as compelled to just watch it when it’s on the recommended. So and that all comes back to the idea. So just at the start, you just need something unique and just that just they read it and they just don’t even believe it.

[00:20:19.510]

Right. That they just feel like, you know, if they didn’t watch that video, they’re going to be able to sleep at night wondering, like what? Like who won the million dollars or pick a different video that we’ve done. And so great idea. And then on top of that, you know, once you have a good idea, just and I don’t want to see people hustle for but just like literally put in so much time into the videos and spend so many more hours on it than anyone else would even imagine filming a video and working on a video.

[00:20:51.250]

Like a lot of the videos, we we, you know, logistically work on them for months and advance it just like. Yeah, like it’s especially like the one where we we bought the world’s largest firework. Right? I yeah. Yeah. I saw that video and what was it. Twenty nineteen. But the problem is like we didn’t place the order for the fireworks and building them took too long and it would take like 70 days so I couldn’t film it in twenty nineteen and so then twenty twenty comes around and I have like a seventy day head start so we can work with these firework companies and custom build these massive fireworks and everything and, and we couldn’t end up getting them in time.

[00:21:28.930]

And then literally and the reason I kept pushing on because obviously I want to do this on July 4th after three years of relentlessly trying. Many months in advance. Well, it was twenty, seventeen, twenty, twenty to twenty eight last year, sorry. So July 4th of last year we managed we started like many months in advance and we were able to get them done in time. And they like that video. I mean, we probably spent like six hundred fifty thousand dollars making fireworks and to carry permits and stuff like that, months, you know, getting the fireworks built because it wasn’t just the world’s largest fireworks and all.

[00:22:05.490]

It did make a 30 second video. We had to have basically the second largest and third and you to see what it looks like. We lost ten thousand fireworks and those large sparklers and all this other stuff. So it’s unique and epic. And so it’s yeah, it’s basically just, you know, we’re putting more time into setting up these videos. We’re putting exponentially more time into brainstorming the ideas and other people. And then when it comes to filming it, like the video looks like we filmed it in one night, but we basically filmed from 6:00 p.m. to 6:00 a.m. and then we slept during the day and we filmed for six, six a.m. the next day.

[00:22:37.080]

And then we slept during the day. There’s so many fireworks and the setups took like hours because you literally had to load the firework up with like a forklift that would have to leave the ground because they really like about two hours, like 12 of them. Yeah, it’s like for each of us, it’s like nuts. But like all of that effort on top of that spending, I mean, like whatever what it was to spend on a video, a few thousand bucks, like we spent six hundred fifty K on that one video, all that combined, all those many hours of shooting.

[00:23:04.620]

And then on top of that we probably used like ten cameras and then, you know, I mean ten cameras across twenty hours of footage or twenty hours of footage each. I mean it’s a nightmare to edit and that’s a whole separate just as well. And then you do all that together. And if you have this video where it’s just ten minutes of straight action of watching the craziest fireworks, me and my friends just cracking jokes that are really funny.

[00:23:27.090]

And it was one of the most viral videos on YouTube last year. And that’s not me saying that. Like they’ve released a blog post or the most viral videos last year of the platform. And it was like number three. And and that’s how you do it. It’s a unique idea with insane amount of effort and saying about money in my case, but you can replace money if you don’t have it, which is more effort, insane amount of time.

[00:23:47.340]

And just like it’s just hard. But it’s like but the thing is, like viewers see all that and viewers can tell and it makes it much more special. And and yeah. I mean, in a nutshell, that’s that’s how you get like super mega viral video game. You you mentioned that if people don’t watch, they don’t click. And I know for the firework video specifically when we interviewed you, you had a massive structure of a firework that you built just for the thumbnail and nothing else like this unique thing to YouTube.

[00:24:16.920]

It’s this movie poster that totally dictates whether someone clicks and enters the theater could just be like the importance of the thumbnail and how you brainstorm the thumbnail and think about it. Yeah, no, actually, it’d be funny if we had a small crater here because I could just educate people by educating a singular person, which I feel like works best. But if we had an imaginary small channel in here and that person had a million views on their newest video.

[00:24:44.760]

But what I would say to them, it’s like, that’s cool. You’ve got a million views, but you probably had seven, eight percent click through rate well up just say ten percent for simplicity. So that means ten million people. So your title a thumbnail, which I mean like ten percent is really high. Click the right people who saw something. I clicked it on YouTube to ten million people saw it and only one million clicked it. And they can when you really start to think about it that way, like, oh so I could have had nine million extra views ten years ago was just more interesting.

[00:25:13.740]

Technically it’s impossible to get a hundred percent CAGR, but hypothetically. Right, every time someone clicks on your video, like nine people decided not to. And when you really think about it that way and like really like marinate that in your brain, you’re like, oh, I don’t really need to get people to click these videos, you know? And so then, yeah, you realize the title and something else important. But it’s not just that.

[00:25:34.530]

It’s also. What was your experience with your last video? And this is the part that that you can’t quantify it like so many people just don’t you know, they don’t really talk about it that much or act like it’s a big deal. But if you if they enjoyed a viewer, enjoyed your last video and they watched all the way through and they laughed, they thoroughly thought it was good content and high effort. They’re going to click your next one no matter what it is.

[00:25:59.190]

Right. And so a lot of it isn’t even the tiniest thumbnail. It’s just what is your experience with your brand and what was their experience with your last video? So if you consistently only put out good videos so that every single time to have a great experience there, probably they click here so much higher. And then you also have interesting ideas in about the slam dunk, you know, mean. Hey, Jimmy, question for you on light as you’ve become kind of this, you know, kind of relentless obsession with YouTube, I’m curious, when you were growing up, were you watching what were you what were your inspirations like?

[00:26:32.900]

What were you watching? Were you primarily watching YouTube or were you inspired by movies or television? Because a lot of your stuff now is almost in this pseudo game show format, like you almost recreated Survivor on that island. Right. I’m curious. See these got on TV. Boy, it’s like a lot of game shows, too. It’s kind of funny, but like, you know, the top prize is just like a car. Ten thousand dollars.

[00:26:55.970]

That’s like. Yeah, like our more game show is we have ten thousand dollars every 30 seconds. So like we had a video game with 40 plus cars it. So I don’t know where their money is going, but it’s that towards the prizes, which I think would make it a lot more interesting. So you primarily grew up watching YouTube. Were there specific creators, specific creators that like inspired you, just generally like the ecosystem of YouTube? Just just generally YouTube?

[00:27:20.810]

I mean, no doubt it changed basically every year of my life, you know what I mean? Got it. Yeah, because because it’s interesting when you talk about going viral, like you’re specifically talking about the YouTube ecosystem. And of course, there’s so many different social platforms to think about and choose from. But you’ve kind of hung your hat on being, you know, on YouTube. You even took it upon yourself to make rewind this year.

[00:27:44.030]

You even take time out of your data to call creators. And there’s so many creators that I talked to who have had great phone conversations with you and you’ve helped us out with our content. So I’m just curious why all in on YouTube as compared to other platforms, that one’s pretty easy to people who are created. You’ll see when things like tick blow up or or any other platforms, there’s always even going back to that. There’s always a wave of those creators going from those platforms to YouTube.

[00:28:14.210]

And the reason why YouTube, just the best place to monetize your content there just is it a better platform right now for creators to make money of their content? And on top of that, it’s way more consistent. You know, YouTube, it’s come and go, but it’s usually not like their big one day and the day the next week. Right. It’s a slow, gradual process, but like take tock and stuff like that, it’s also much more ruthless.

[00:28:38.400]

People hit 500 in the next week. They’re like, oh, I can’t even get like ten thousand views on a video. So YouTube, I’m all in on YouTube because it’s better monetization, it’s just more consistent. And also you just have to be crazy to not think that YouTube is just going to be massive like five to ten years. I mean, think about it like obviously the same company that owns Google and Android owns YouTube. You know, any time you in search of stuff in the Western Hemisphere, there’s, you know, YouTube videos are going to pop up, you know, and it comes preloaded on Android phones, like by like thinking YouTube’s not going to get bigger in the long run.

[00:29:16.940]

It’s kind of like betting against the Internet. I think it’s. Yeah, yeah, yeah. I think you just made a bunch of Google anti-trust lawyers get really nervous. They get more time to come up with some of the topic. So I want to even zoom Zoomlion for that, because, look, my phone my phone is blowing up right now. We can’t get everybody in. But this is probably the hardest thing happening right now to me.

[00:29:43.250]

You know, I want to talk about just the first five seconds of a video and I’ll being read. And how important is the first five seconds and how do you focus on that? And also, can I have some fun stories here? Yeah, well, I kind of just want to talk about this, because this is one of those things where you can grab my gear and I will just go, Oh, I hate when I told them, I told them we were sitting on the couch last weekend when I was in Greenville.

[00:30:10.030]

And you and I see you like watch the first five seconds of the video. We’re like everyone else wants 30 seconds to see if they want to continue to watch.

[00:30:18.370]

And you and I were like four seconds into the video and you’re like, yep, I’m bored out of the next video. So I just wanted you to talk a little bit, because I know you and I had like an hour and a half conversation around this topic. Yeah. Oh, I mean, sadly, we already kind of hit on the point. And so I also want to keep their attention high in this room, practice what you preach.

[00:30:36.790]

So I don’t want to rehash the same topic too much. But of course, I mean, like like I said the same thing with, you know, if you get a million views, that means that million probably said no. If you have you know, I don’t know where I’m going with this now. Exactly. Yeah. It was more you can have way better retention throughout the video if you just make your first 30 seconds, like whether it was more, um, like misused words.

[00:31:00.460]

Right. And like you trying to figure out how to take up the sentence. Yeah. Yeah. So, I mean, no, it’s weird. It’s so weird. And honestly, to you guys who don’t you. You too. You’re probably not care too much, but I like it. It’s funny how long it takes me to film the first like twenty seconds of my videos. Like I’ll probably filmed the intro like forty or fifty times and I’ll only write down what I’m saying and, and then like I’ll have my coat like my director and just people who help me think through things like you know how.

[00:31:32.940]

And we’ll be like OK, this is what I said, how can we make it shorter? How can we make it more interesting? How can I? We literally have a fifteen minute argument with someone on why I should like say and or just pause instead of saying and because it seems like half a second in the intro, like because it’s that important, you know, and like that that’s just me being hyper passionate. You don’t have to take it that far.

[00:31:52.840]

But yeah, I mean that’s we’ve gotten to the point where we set aside a day before the shoot. Just done the first thirty seconds because it’s so painful with me because I’m such a perfectionist. And then the next day we actually filmed the video because if we try to do it all in one day, it’s just like is impossible to say.

[00:32:10.300]

Yeah, I think this is for me, it looks like they’ve been on the consumer side of things and never, like, actually created any of the content here. And so, you know, just it’s like watching you speak about this. And I think just from the ideation process as well, I think this is a thing that people don’t really get, like how much of how much effort. And just like months, years of work goes into this and just the process.

[00:32:33.340]

And, you know, for us for me, it is like a business, like building really good software and building like a good company. Right. It’s like there is a lot of sweat, blood and tears that goes into making a really beautiful experience. And I feel like people are just like for folks at least like me who are like just on the consumption side. This is really interesting to compare the two.

[00:32:51.070]

Yeah, Jimmy. OK, we had about thirty minutes in. I wanted to switch things up, keep people entertained. You want to do anything about any of your money giving away plans. Should we keep going. You’re the boss. Oh well I mean if we are trying to have the best retention, we should probably wait till the end just to be who am I to argue with this?

[00:33:15.310]

OK, all right. So switching gears a little bit, I want to get to I would say maybe the timing here, all things, Mr. Burger, your partnerships, because that’s just lose Mr.. Oh, yeah, what happens, he said he’s back now and he’s gone again.

[00:33:43.090]

Did he get bored of his own show up there? Is he back? No. I think, by the way, I think we are stress testing service all I can do. Casey Wian. Yeah, if you’re listening to this, we’re really sorry to do this again in a span of 10 days. This is you know, we we try to be intentional about this, but we can’t help it when somebody like Mr. B’s joins us. Yep, yep, it says that it won’t let him rejoin and hold on.

[00:34:17.810]

Yeah. All right, by the way, this is a time to plug the clubhouse team is hiring, they can do it, especially if you are a full stack engineer slash technical person in a I think it puts the light on this shows that even though they’re blowing up and, you know, if you are somebody who can sling around fantastic code or, you know, somebody said as a politician, it just got to be quite the moment. But to be honest, I think it just broke the up and out of here.

[00:34:56.650]

Do I? We wanted to talk to you about your creation process for you, especially when you look like the hardest video, the content that you’ve had to create with the amount of effort that goes into it. So, yeah, I think while we wait for Jimmy, I think Jimmy I think while we wait for Jimmy to come back in, I think I think a lot of what he is talking about, too, is the effort is on the front end and of course, the effort goes into production.

[00:35:22.590]

But one thing I think we’ve learned from just talking to Jimmy and other big creators on the platform is, you know, if you spend more time brainstorming, more time in the idea, more time in the title, the thumbnail, and thinking about those first five, 20 seconds, more time in the scripting process, that’s going to pay off quite a bit. And I think that’s that’s the reality is the effort actually is really significant. And one thing that happened when I talked to Jimmy on the phone about once a month and just talk about all things YouTube, you know, I was very concerned around frequency and cadence of content.

[00:35:57.330]

But as you guys heard Jimmy say, he’s not as concerned about that. He wants to wait until he has the best possible video. And I think that’s something different from how YouTube used to operate, where there was a lot of reporting for cadence and being daily or being super frequent on the platform. And I do think consistency has a lot of value. But at the end of the day, if you really spend time on the idea and you really spend time on the title and making something that people are going to click and they’re going to watch all the way through, it’s going to find its way through the algorithm no matter what.

[00:36:28.980]

So, Colin, Colin does a lot of our preproduction and a lot of that work. But as as a high level, one thing we do is we make the thumbnail before we pick up the cameras to make the video. So we try and put as much effort into the title and thumbnail before we even, you know, pick up a camera and start filming the video just so that we make sure we’re making something that looks and feels like something that’s going to get picked up by the algorithm, something that people want to watch.

[00:36:55.920]

So, yeah, I just I really lift up Colin and some of your hair because, you know, even before I even picked up a camera myself to start my YouTube channel, I was watching Colin Semir and, you know, sort of really inspired by their story from they picked up a camera for a totally different purpose, which was the lacrosse network, actually. So I don’t know. I mean, I just want to thank you guys for being here and for honestly inspiring a whole generation of YouTube as well.

[00:37:26.010]

I think I mean, I think like, you know, we’ve been on YouTube for ten years. And, you know, Samir always says this, but for us, like putting ourselves out there on YouTube has been the ticket to the extraordinary and like we’ve never when you put a video out, you never know who’s going to see it and what type of outreach it’s going to lead to. And I think that’s been one of the most incredible things. And I think, like, you know, Jimmy is the ultimate ticket to the extraordinary like from where he started the amount of things that he’s been able to do, the amount of people he’s come into contact with.

[00:37:58.110]

It’s just incredible. And I think that’s what keeps us on the YouTube platform. And so, like, inspired by you YouTube creators, that’s amazing.

[00:38:07.680]

I think for us, you know, we’re just getting into this whole clubhouse thing for the last month or so. And, you know, it’s absolutely not at all the right scale or anything to compare with. But for me, like when we started this, it was just meant to be this like kind of funny, goofy hobby thing. And it’s amazing. Like you said, they go to the extraordinary and for me, it was like getting these really, really interesting people.

[00:38:30.450]

I’ve learned something new pretty much every single day. And, you know, at some point in life, you get to this point where you just don’t learn as aggressively on a every single day basis. And for me, I think this has just been really good. And I put ourselves out there a little bit, have some really interesting conversations and just listen for the most part and just try and learn as much as we can. So it’s just been a fascinating kind of exercise for us to do.

[00:38:53.880]

We want to ask some questions about I know we have to, Mr. Mrhackio, while we wait for Jimmy Buffett, guess what? Context to Misery’s apparently don’t talk to quite a popular person online, not know that. And him coming on board just blew up the app at the club. Oh, Steve are working on it. We’re going to get it back as soon as possible. But I know that you’re going to kind of keep hammering away at your feet.

[00:39:18.570]

I think you’re super fast and increased a little bit about your story. How do you found Jimmy kind of journey so far? Yeah, I mean, Jimmy actually found me as a Twitter deal between a friend, and this was early twenty eighteen when Jimmy had a million subscribers, which sounds crazy to say now, but at the time we connected over Twitter DM’s and you know, I knew like from the moment I met him that he was just had a different mind of how he thought about YouTube and how the platform was suggesting content.

[00:39:47.670]

And he actually he said this to me the first time I spoke with him on the phone, he said, hey, I know I only have one point eight million subscribers right now, but I promise you I will hit ten million subscribers by the end of the year. This was February of twenty eighteen. And he ended up crossing the year at thirteen point three million that first year. And to that point, like in twenty eighteen like. 10 million subs in a year is like a crazy feat, and there are some things that had to go right, like we did a video where he donated forty thousand dollars to Ninja on Twitch.

[00:40:18.880]

And that kind of stands this whole, like, twitch donation video that you guys have seen on his channel. And he did his first last to leave series. I think it was last to take handoff. Lamborghini keeps it. And so you just kept creating these new formats of content that had to be had been seen on YouTube yet, and they were just getting tens of millions of views per week. And so like his rise from two million to what was a thirteen point three million, it happened so quick.

[00:40:47.650]

And now, like thinking back on it, like we’ve been on this, like, crazy train for the last two and a half years, it’s just kind of seems crazy to think he went from like one to now. What did you say? It’s fifty two point eight. I think it’s what he’s currently at. So it’s been a lot of fun. Read, I have a question for you just quickly, as Jimmy was talking about retention, you know, we’re live right now.

[00:41:10.790]

This is like a live experience. Obviously, everyone can see that we’re experiencing things that live programming experiences like trying to get Jimmy back in the app. But it’s you guys have have gone into more live programming, breaking some records on YouTube, Kraner games, Kraner games to Jimmy has gone live. I’m curious how you think about life as someone who has a sports background. You know, sporting events typically were reserved for four live programming and appointment viewing.

[00:41:38.540]

How are you viewing that with Jimmy and with digital creators? Yeah, it’s a lot like programming. Yeah, this is also good. I mean, deja vu for when we got docs on creator games, one in front of five hundred thousand people, so hopefully we can get it back in the room. I know we’re working on it, but I mean for us, like when we really pushed into line with creator games, one, we actually like beta tested this with a video called Last Sleep Circle, and it was with eight YouTube.

[00:42:03.950]

And originally we were just like, we want to get the community together where we have multiple large creators phoning in a single video and let’s see how the community takes it and if they like it. And then the next version of that was Airsoft Battle Royale, which was like one hundred and fifty thousand dollar airsoft tournament that we did in Los Angeles with with thirty seven different YouTube. And so that was really the two test for us to be like, do people want to see you two groups competing against each other?

[00:42:30.860]

And we always knew that like the final part of this was going to be some type of life experience. And so when we when we started to think about, like, how do we create a live experience that we know people are going to continue to watch for multiple hours because creator games ended up going on for over two hours. You know, for us, like one like we talk about retention. So Jimmy continued saying, like, hey, we have to have things that happen like every ten minutes, whether that the new creator games is like we like guessed how many Tic Tacs were in hot tub.

[00:42:59.810]

So then we had a different camera that it would pan to. And he had all these different things that would pop on the screen. And so he was thinking about retention from the very beginning. And for us like that, that’s just like one piece of live. The next one’s like Live Commerce and CNN. I think one question I had was, how do you think about new platforms, you know, at some point when you look at Jimmy trying to call me, OK, and then the hold on one second.

[00:43:28.810]

What’s he saying? I’m trying to get Jimmy in here, also trying to ask some kind of context book. You know, we have this piece of everybody’s writing in and it was meant to be just a clubhouse. So that’s a headline. That’s a good one. And the team is working furiously on bringing them back. But at the moment, you know, we’re going to get to keep going. We have some you don’t have a beat on you guys give me.

[00:44:00.400]

Oh, yeah. Yeah. Like, wow. So I called read on his other phone and recording his other phone up to his current phone. So we didn’t.

[00:44:18.520]

Fantastic. That’s awesome. Well, maybe. Yeah, I was going to say maybe we can do something about it being weird. Let me join any group. It’s like it just keeps going. Eric, you can’t just returned my calls and everything. It’s like, well, let me try the overflow room or anything. I don’t know what’s going on. What the hell, Jimi? This is your fault. Just so you know, you just broke clubhouse.

[00:44:44.290]

I hope you’re happy. You know, you just broke clubhouse. It’s totally our fault. But anyway, I am going to Jimmy, I’m going to text you a list which let’s see whether it works. But we should just keep going because this is crazy. OK, yeah, it takes a little let’s say, I guess we’re going to keep tell you guys this going to go viral. Don’t stop listening. You just never having his views on YouTube benchtop.

[00:45:10.460]

Yes, I guess that, you know, just to keep the question going, I think I know you were talking about this, Drew, on just building on YouTube and there like, how do you think about new platforms? YouTube at some point itself was new and you guys, like, heavily invested in that. How do you think about, like other platforms that are coming up as you scale and as you build more channels and everything else? To make clear that, yes, and texting is OK.

[00:45:45.380]

So let’s try another line of attack. So we have heard it. I heard other clockworks scaling up. Yeah, so sorry. I think I was basically saying, you know, at some point YouTube itself was new, but you kind of took a bet on it and you kind of invested all in on YouTube. How do you think about new platforms that are coming up? Not any one specific thing. You know, like right now, flophouses new, but how do you think about going deep into, like, multiple channels versus like going horizontally across like, you know, other services and other platforms that are coming up?

[00:46:18.160]

Yeah, I mean, in a perfect world, you would do it all. You know, I mean, the problem is for me and a lot of other is are, you know, linear consumers our time. And there’s only so much time in the day like most companies do want to produce more. You just hire more people and go out and build more products both here and on social media. Like, you know, you only have so much time that you can tell me, say it.

[00:46:41.650]

And so the more platforms you are taking on, obviously, the more you’re spreading it then. And, you know, if you’re spending two hours a day on five platforms, I don’t think you’ll see as much success as you’re just spending 10 hours a day. I want to, you know, and touch you and make sure that what is so exceptional that it’ll just do much better. So the thing is, like, I don’t know the answer to what the perfect balance is.

[00:47:05.620]

Obviously, there’s there’s no logical reason why you shouldn’t be at every stop. Like, technically, you should just the problem is, you know, you’re being authentic in yourself. And you you only have so many hours in the day. And so it’s I know that’s something I’m still working on, figuring out what the right balance is, because currently I am super obsessive over YouTube and all of that on it. But you have these other platforms to be a good way to get branded and drive more traffic.

[00:47:32.950]

And so, yeah, that’s something I’m currently working on myself. Give me your average cost of video. I mean, it sounds like it’s gone from, you know, really like from zero from when you started to, you know, north of 300000 or sounds like some of the episodes like 600 grand or, you know, I’m sure there are some that are worth, you know, investment wise, more than a million at this point, you know.

[00:48:00.320]

What do you think there is a cap to this or does it just keep going forever? And like, eventually there will be a video with you on the moon, with Mars, with Elon.

[00:48:12.750]

Yeah, that’s that’s a fun one. So, yeah, we back when I first started it, obviously they’re all free. And so I think there are places there’s a lot of ways you can make it very interesting. One way is to have a bigger budget. But maybe just take your actually, because I want to be careful. I don’t want people to think the background that you spend about your body, like we spend 24 hours in the middle of the desert and whatever it was like 50, 60, you see so many things that, like anyone listening to this could do that was extremely far off.

[00:48:43.290]

So just just the on the money doesn’t directly correlate with news and it’s not necessary for just a more creative input and more time out. But so but yeah. So we definitely started off with obviously no money. And then as we grow, it’s pretty big right now. We’re spinning around for the moment and not video like the most I’ve spent on a single video is complex. So I have to take that up and sort of the fun what. But no, I don’t think there’s a cap.

[00:49:13.440]

If you truly get creative, I need right now my job is to make money by name. So that’s why I started my game. And so it is going to introduce some of the ways we have other projects like that, because it does get to play hypothetically if you’re just trying to use the money off the video. Guess what? I reached out a while ago, but if you want to keep going bigger, you have to either find other ways to make money or take on equity or debt, which I didn’t want to sell, or pay equity much higher, one percent of it.

[00:49:44.880]

So I decided just to build up other side channels, which is why we have quite a few of them. And, you know, the beauty of a gaming channel is a bit of a heck of a lot easier to do, you know, just reporting game and videos for a few hours that’s supposed to literally set up in a week of recording of the main channel. And so and also they’re just not as expensive. So they generate extra money.

[00:50:07.440]

And so I just go out the game, tell me whatever this but a billion dollars right now is a million dollars. And then I’ll be doing next month on the details. I can lose a million dollars a month. And so that’s kind of when you look at it that way, you know, you could build a ton of other channels on other revenue streams like the Spurger, which we don’t show. That’s something we’ll jump into. Is there a nationwide restaurant chain and other stuff like that?

[00:50:31.170]

And I just think that in my case, I don’t I don’t really I I think that that makes me special. And you can get screened and people in my mouth and they think I’m crazy, but I don’t care about making money. I just want to make the best videos possible. I love it. So I love it. Which is which is why it’s OK, you know, and I think I am the first person I’ve ever looked at.

[00:50:53.610]

You talk that way with not a mindset of like how much money you can make with the least amount of every possible, like how how much effort can I put in while spending the most amount of money possible just completely backwards and irrational. But with that mindset, I think it basically dream just takes a lot of time and a lot of that effort. I think that that is so exciting to me. Look, I think a lot of people are going to see this what’s happening so quickly, this kind of melted down clubhouse.

[00:51:25.620]

And so we are using this elaborate, fancy technology where Reid has his phone up to the other phone and to you. That’s why you’re hearing Jimmy through speaking through Reid. This is not some, like, weird ghost position things. That’s what’s happening right now. Truly incredible moment. I mean, I don’t want to give Lily too much and repeat this over and over again, but we just I think I think we might have broken with Jimmy. OK, you literally my account won’t let you join a room, not even just this room.

[00:51:53.130]

I just can’t do it. I don’t know what’s going on. Oh, I can’t really be such a great guy. Nobody has to think hard about it. That bad boy up. The other one you’ve got and I know it’s OK to beat, I think, just a bit. Right. You don’t want to support the burglar. You broke the App Store up no matter what happened. Almost immediately it came out of nowhere. It’s something no YouTube video never done before.

[00:52:21.090]

I thought about how the burglar came out and what your plans are there for the future. Yeah, that’s a big one for the people asking me what was it every six months, every six weeks ago. Yeah. Yeah. So six weeks ago we. Launched a nationwide burger restaurant chain. We literally gave one one three hundred responses across America, which I don’t know how we pulled that off, that stupid one. And we’ve been scaling up and I think we’re going to get up to 400 sometime soon.

[00:52:57.660]

And yeah, I mean, there’s so much stuff packed out with this one, but that if you to help me out with it. Yeah, yeah. Let me let me back up. So just for Jimmy, Jimmy and I actually got we got this picture a while back of like, you know, everyone wants to do like cloud kitchens and virtual restaurants that I think initially, you know, when Jimmy and I took the picture, I guess it was Asira and I took the picture, our president, we weren’t really that thrilled by the idea of doing ghost kitchens.

[00:53:27.410]

But when we started to actually think about, like, OK, how can this benefit society, we were like, OK, what if we didn’t do ghost kitchens? We actually went to independent restaurants and burger chains that were struggling and we basically tried to double their business overnight. And so. Exactly. And we just went to them and we said, hey, if someone to move rates or Breslov or whatever their favorite delivery places in order to promote this burger within six miles of your restaurant.

[00:53:52.220]

Right. If we give you the bag or something about it, but you have to have the food, will you just fill the order for the delivery guy to pick up and deliver? And it should generate tons of extra revenue to you, which would be the easiest revenue of your life. And so that’s how we got my fourth pick up. Yeah. And so, you know, we have obviously goals that we’re trying to get to five hundred in the next few months.

[00:54:16.310]

We ended up launching with just under three hundred. We’re currently at about three hundred and forty with the goal at the end of the year being around a thousand. And so when you think about it like how quickly the scales and that was the interesting part for us, it’s like, wow, we can actually get to two thousand locations pretty quickly here worldwide. I mean, we just launched Canada. We’re going to do the UK, Australia next year.

[00:54:36.800]

And so we’re going to pop these out as quick as possible. But we actually and this was like something that people will continue to ask Jimmy on Twitter. We actually didn’t use ghost kitchenettes. We don’t have a single ghost kitchen. We didn’t want to take business away from existing restaurants while they were struggling, like we wanted to actually bring business into those struggling restaurants. And so let me touch on that one. That that was a fun one, because you could take some of these videos that people had, text me up like literally small restaurants, literally about to go out of business and really talk about this type of stuff publicly.

[00:55:08.660]

But they you know, they’re struggling to pay their employees and some of them aren’t as extreme. It’s just like there’s a problem. You have to lay off people. But, you know, no one enjoys laid off people. And then when we launched this program six months ago, it brought in tons of extra orders and some of them are doing a thousand plus dollars a day. And the profit margins to the actual restaurant are pretty good. So it’s like bringing in some good cash.

[00:55:32.990]

And so some of them literally don’t like having to about to lay off people. They’re hiring extra people to keep up with the orders on a daily basis. And so that has been my favorite part about it, is because not every restaurant you work with is a small restaurant, but the ones that are it’s like it’s been a big game changer and a lot of extra revenue for them. And that was something that made me happy. And I was really glad it happened that.

[00:56:00.110]

Yes. And I mean, yeah. And this kind of leads into like a bigger thing for us is like we think creators of the new brands. Right. And if in two years is someone going to go on door dash or are they going to go on Mr. Burger instead of going on Doordarshan ordering McDonalds? And I think Jimmy and I are willing to make that bet over the course of the next few years that like when when someone is going on, let’s to say Rietz and they’re looking at Burger King and Shake Shack and all these other ones, we think they’re going to default in order.

[00:56:30.050]

Mr. Burger one, because it’s a spectacle and that’s what we’re working on right now, is like how do we make this ordering process, the spectacle that people have to have it, they have to order? It’s like saying it’s like watching Jimmy’s YouTube videos. Like people people have to watch them. They like see it and they want to click on it. And so we’re currently working on that right now. You can me just sign up in the back.

[00:56:52.280]

Oh, he’s back. He’s back. I forgive me. I put that phone down. Yes, yes, yes. That I don’t even care what you’re talking about. Hold on. Hold on. Let me let me finish. Please let me finish my thought here. And that was that was some extra multitasking. OK, now I’m back. All right. And so this is really interesting, too. And we actually saw with the Super Bowl the other day, and I don’t know if it was just a regional commercial, if it was a national commercial.

[00:57:23.780]

But for those of people that saw the Sesame Street thing where you could buy Sesame Street merchandise through door dash, and I ended up ordering it and I got my my hoodie and my Sesame Street hoodie 30 minutes later. And so Jimmy and I actually had this idea months ago before we. And launch, Mr. Berger is like, yeah, you can order through Shopify and you can get something four to five days later or we can have these like thousands of locations across the world that where that you can order Mr.

[00:57:49.050]

Burger from. And then we can also seed it with like exclusive items and merchandise and all these other things that we’re going to lobstering, Mr. Burger, in the future. So it’s also like a source of distribution for us to get things to people. And literally 30 minutes. So I a quick question for you guys on this, you know, you’ve done a couple of things in the past year to bring the Mr. B’s brand from the digital space into the physical space, like finger on the app.

[00:58:14.370]

And and Mr. Berger, and you were talking a little bit about, you know, hearing this pitch. I’m just curious. I’m sure there’s a lot of people in the audience right now who are wondering what it’d be like to pitch something or have some idea they want to pitch to you guys. How do you decipher between what you say? No to what you say yes to? And how did you how did you land on saying yes to Bergers?

[00:58:34.360]

I can take that one off a little bit. Go if you want to. Yes. For me, it’s got to be honestly, it’s got to be so stupid and so unfathomable and out there and just like not even believable that that’s how you get a yes for me. Reid hates it, but I shoot down so many things I used to do that he just knows, like because it’s got to be on Brand that I only want to see the biggest, craziest stuff that just hasn’t been done before.

[00:58:59.820]

So when we heard the pitch about open up, we had a restaurant that was like, yes, heck yeah. I know you had something to say. Good.

[00:59:08.970]

No, I mean, we probably say no to 99 percent of the things we hear or like now I’m just I’m just like I’m so trained now. When people pitch me, I’m like, yeah, like, how do we do it? Like in a Mr. Beest way. Right? Like, I was like, I love the idea, but like, how do we make it ten times bigger? And so that’s like kind of where my mind goes now just because of how Jimmy thinks and because I’ve spent so much time with him over the last two and a half years.

[00:59:32.340]

Like the beauty of what we’re doing now, though, is we’re honestly just starting to build things ourselves because it’s kind of like we have a bunch of mobile apps coming up and a few other things that I haven’t gotten down on them.

[00:59:44.790]

Yeah, I know, obviously. But we have big projects and so are these. It’s honestly kind of just getting some point where, you know, it’s just easier to oh, I think last month across the channels on just YouTube, including Facebook, Tic-Tac or anything else, we we pulled like three hundred million views. And one thing that has really shown that if there’s something I’m genuinely excited about and like, you know, my audience I care about, I’m passionate about, like it gets them excited as well that it’s been very, very successful.

[01:00:14.940]

And so as we build more of these, it’ll just be interesting because, I mean, you know, I don’t know many people who can just get in and start a business and have a better product and then just instantly get in front of just shy of a billion people within a month. And so, yeah, that’s that’s what I mean. As an investor, I just wanted to chime in how awesome this is. You know, I love funding consumer businesses.

[01:00:37.200]

And, you know, as a creator, you can be a far better kind of business than even the old establishment, which to this point is the corporation, whether it’s, you know, Burger King or whoever else. I mean, you people will have a real direct connection with you, Jimmy the creator, one on one and the creator. You know, you can be thoughtful in ways that faceless corporations could never be. And you’re pointing this out like, you know, just by even thinking about, hey, we want to actually help the little guy instead of just using ghost kitchens like that’s so powerful and it’s so obvious that you’re being human about it.

[01:01:09.900]

And then ultimately, you know, direct distribution is way better than having to pay for it. And you can basically in 2021 and moving on to the next ten, twenty years with YouTube rising, you can either be a creator or you have to pay all your profits to Google and Facebook. And I think that that’s something that we’re putting a lot of money into from initialised. I mean, I just really believe in that overall. And just being a creator myself now has shown me how true that is.

[01:01:34.920]

Yeah, but the the hard part and this is one of the interesting things I do think I obviously I’m one of the first people to really just reinvest goal and just, you know, literally give up your entire life and just live and breathe, making the best news possible, obsess over it over the span of the decade. But obviously, there are a lot of people who are seeing what I’m doing and who are getting inspired. And it’ll be interesting over the next few years to see how people do it.

[01:02:00.350]

It is it is hard enough to just be a big creator, but then also to spin off these businesses and keep them afloat and stuff like that. I think there’s a lot of potential, and I hope that’s me, but I do think someone’s really just going to crush it and figure out social media and figure out how to follow that traffic into a business that makes sense and it’s cool and like doesn’t feel like it’s organic and like they’re going to just do things that are just nuts, you know, like we couldn’t even picture because we have so much influence, you know what I mean?

[01:02:31.230]

It’s it’s nuts. But I think it’s like twenty years ago this didn’t even exist. Even ten years ago, the concept was so new. It’s like we always forget just how new this stuff was. Like four years ago, I was in high school and I used about, you know, like it’s so thank you for making us all feel really old and under like everyone’s depressed this evening right now. So it’s awesome. Yeah. That’s the part that’s so new that I’m excited to see how it all evolves over the next five to ten years.

[01:03:02.640]

So when you talk about. And obviously right now we’re talking about how you’re you’re spinning out into other businesses and, you know, building IP around Mr. Beast, but you’re also launching new channels and reinvesting into not only the main mystery channel and the content that lives there, but multiple channels. I mean, you even have a beast philanthropy channel that has over a million subs. I’m just curious about the scale that you’re thinking about. Like what? What do you want to do with all this?

[01:03:29.560]

Like and follow up is what is the biggest pain point while you are scaling into new businesses and new content? Like what’s the hard part about this? Yeah, man, there’s a lot there with that one. Well, I’ll pick up one of the latter things you said about what I want to do with all this. So, yes, I’m back with more questions. I’d like to get a laser focus, but I’m so bad at multitasking. But, um, you know, to answer the question of, like, what is, I guess, a better way to put it, it’s just like, what is my goal?

[01:04:05.510]

Why why am I doing the challenge and why am I doing this type of stuff? I don’t know. For for me personally, I live that life, especially when I got money, when I was younger, where I bought in my next car and I thought, you know, materialistic things would make you happy. But I feel blessed that I learned pretty young in life that, like, you know, just chasing after the next shiny object is what I call it, and materialistic things like, oh, a nicer car.

[01:04:31.130]

Oh, now another car or a bigger house to live in or whatever is kind of you’re just it’s kind of just not a way I want to live life. I don’t know what it feels like. It just kind of when you really think about it, it’s kind of sad. You’re just always chasing this object and you’re convincing yourself it’s going to make you happy and then you get it and you instantly want the next thing. And so to your point, like you mentioned the piece philanthropy, that’s why I started that.

[01:04:54.710]

And I really I I found that I feel better. I feel happier when I’m helping people. It just makes me feel more fulfilled. And so I do YouTube because I just love it. I’m addicted to it. I couldn’t stop if I tried like this. I love it so much, but and I enjoy making money. But it’s not because I want to buy a mansion or a Lamborghini. I don’t I don’t really care about that. So but I just enjoy making money.

[01:05:19.670]

It’s fun to me. So that’s why I like doing philanthropy, things like the charity we have. And I can go more in depth if you guys want to hear about it. But I don’t want to sound like I’m just trying to toot my own horn. I make myself look good. But, you know, it’s a long story short. I just feel like it’s a better way to live life trying to help people than just chasing after objects.

[01:05:37.940]

And when you die, you don’t get to keep the money or the objects anyways. So you might as well, you know, do the one thing that fulfills you a little bit more and doesn’t just leave you empty every time you get something throughout your life, if that makes any sense. It’s awesome, totally. Jimmy, you you mentioned that it’s hard enough to be a big creator, let alone starting other businesses. And, you know, for some and I don’t get on YouTube for 10 years, it’s it’s been difficult every year.

[01:06:03.260]

I don’t know if it gets me. And I would love to know for a top creator like you. What are your main points? Yeah, what are my ten points? Everything, literally every day. I don’t have enough time of the day. Honestly, I’m about to pass out. I’ve been going like 12, 15 hours a day the last week. And I’m at that point where I’m like, all right, I need to sleep in tomorrow about the break because I’m so tired.

[01:06:26.450]

I mean, there’s just the pain point. So you never have enough time of the day. There’s there’s always a better idea. There’s always a way you can make the video better, that that’s the hardest part when you’re striving for, like, perfection, quote unquote. Obviously nothing’s perfect. It’s like, what is the cutoff point? Because you can always make a video better, you know what I mean? It’s so it’s just like a never ending thing of like, you know, nobody is ever good enough and, you know, not being content with that.

[01:06:51.320]

But also to your point of what’s the biggest pain point, it’s really hard, especially because the industry is just like doing these viral videos and stuff like this on YouTube is so new, it’s really hard to find people that are just. I don’t know that just have a lot of experience with YouTube, right, like if I wanted to hire someone who’s worked on a YouTube channel for the last five years, probably couldn’t find one. I mean, like, where were the calls from?

[01:07:17.180]

You know, it’s a very small pool. So there’s not many people that are super knowledgeable. And I mean, like there are people who worked at NBC and some businesses. There are lots of people who worked with you to like really comes to, like, making great videos. There’s like it’s not really that big of a talent pool. So it’s really hard scaling up these other channels. We’re hiring, I mean, dozens upon dozens of people.

[01:07:41.090]

It’s hard to just find great people that already know a lot of what you need instead of having to train them. So a lot of people it’s me just going like, all right, just follow me around for six months, write everything I do down. And I was going to do everything I know. And then six months it’ll so that what you do, like forget about college. Just let me I’ll just teach you what you need to know.

[01:08:01.790]

And that’s what we’ve had to do for a lot of them because it’s like, you know, like one video, you adopting every dog in a dog shelter and, you know, helping them find homes. And the next we’re going on a roller coaster a thousand times and the next, I need a private island and South America, you know, and then you got to figure out how to import five thousand pounds of sand, because I don’t think it looks good enough.

[01:08:20.600]

And I want it to look like an actual island. And it’s like, how do you you know, like there’s no college class that teaches this type of stuff and there’s no way you get this type of real world experience. And like, that’s what we do on a weekly basis every single weekend, you know, and every week. It also gets also harder and more crazier, too. So, yeah, the biggest pain point is finding people that, you know, which I honestly I guess that’s the biggest thing point for any company.

[01:08:45.890]

That is the people in the company, just a group of people. But the people are the more successful you’ll be. That’s crazy. OK, Jimmy, do two final questions and we’ll let you go. One, could you talk about your you and Elon Elon Musk? I know he was on the show last week. We needed to get you back and you need to get us talking sometime in the future. Could you just talk about what Elon means?

[01:09:06.470]

You know, something about Elon in every room in your house that do that to you. But I have a picture of you in the room that tweet that I don’t remember. But yes, I do. I’m actually in the room I’m in right now. There’s probably like forty plus pictures of your life on the line. And Steve Jobs, I’m picture of Elon and Steve and everyone else, especially my downstairs toilet right above it. It always seems weird.

[01:09:30.920]

I find it funny. I know I love you, but I mean, I don’t even really need to say why anyone can tell what he’s doing from Tesla. The Space X, it’s very inspirational. And it’s just I don’t know. He’s just he’s such a perfect embodiment. I’m like an entrepreneur just kicking ass and and being inspiring it and just focusing on making great products and stuff like that. It’s just something about him. That was what I think of Elon.

[01:09:58.490]

It just motivates me, you know, like especially doing like production when they’re ramping up the model three and and you sleep on the factory floor and working fifteen hours a day. And it’s like, you know, I’m like eight, ten hours in a day and I’m already like getting tired. I’m like, you know, I don’t want to go play video games and stuff that I just think to myself, like, you know, Elon with me, he would just suck it up.

[01:10:17.450]

He wouldn’t go play video games, he’d get this shit done, you know, and like then in that way, he just really, like, fires me up. I’ve never talked to him, but just like thinking about us does and I really respect him and love what he’s done.

[01:10:30.980]

Well, I think we need to get you and Elon, you know, soon back. And, you know, and also, you know, I probably want to give the Chlapowski my heart attack, just saying that, like, you know, give me a heart attack. It’s going to be great. I mean, Jimmy, I’ll tell you, I’m sick of all the shows we’ve done at your show today has been the only one which is going to be the exact same level of interest from people online as the ones we had to deal on to this stuff.

[01:10:57.290]

OK, one last question. I think that’s a good one to end on. I think a lot of people say you’re going to be the first YouTube billionaire I’ve called them. Some here have made a fantastic video, but I think people go check it out. Who do you stop? Was about when that happens. You know, I always loved the YouTube comments, which is something like twenty fourteen, Mr. B, you know, hey, hey, Paris.

[01:11:18.380]

I replaced your credit card with a new one. But you know what’s going to what’s going to happen when you have all that money and what are you going to do with all of this? Talk with them and then you can drop and I love why you’re talking like. Yeah. What you’re really, you know, when you get through it.

[01:11:32.870]

Oh, and he’s probably going to give it all away in one single video. They don’t think of video.

[01:11:40.300]

Like I said before, I the money is a means to help people, at least in the end, because you can’t take it. You agree with your dad.

[01:11:47.540]

But I don’t even want to think about that, like when, you know, having that much money or anything because, you know, like you’ve all become billionaires or whatever dollar amount it is by saying, I want to be that, you know, they get to that point by just obsessing over, you know, like Steve Jobs is just making great products. And Ellen’s case, like. Great cars or whatever. I mean, they’re not just sitting there every day, like checking their net worth and the like loop, it’s going up.

[01:12:13.540]

So my case literally, I don’t know. I just want to focus on making the best videos possible. I want to wake up. I want to obsess over that every hour, every single day, and do everything in my power to make the best videos on the Internet. And I know that if I just do that, but, you know, I’ll get where I want to be. But again, Jimmy can think of this being Friday, OK, before we go, I think one a of you got 10 grand to give it.

[01:12:37.730]

And also, we don’t give away some money. I always have money. But do we have to go? Can we go a little bit longer? We can go on. I mean, yeah, I’m having fun. I don’t know. Let’s get give me I want to ask a question real quick. This is very specific, but I know you and I had a great conversation around this. We talked about different types of content and different orientations of that content.

[01:13:02.120]

But you just want shorts and that’s something that you’ve gone long on. And I think explaining that and talking about your strategy with shorts would be really interesting, because I know there’s a lot of people who are probably new to it and haven’t really learned about YouTube shorts. So if we want to talk more, you to talk.

[01:13:16.910]

Yeah, I mean, we can I don’t want to go to regular with that because obviously to people who are watching that, aren’t you, Kupers? I don’t want to I don’t want to lose them. You know what? We’ve got to keep it interesting for everyone. But yes, YouTube has been going really hard with short form vertical content. I mean, everyone in general has like Instagram has Snapchat has their own version of Tic TAC and obviously Tic TAC Fuge.

[01:13:36.470]

So I think it’s pretty obvious that short form content is here to stay. So, yeah, we started a Mr. B shorts channel is actually doing surprisingly well in shorts on YouTube, seems to be growing really fast. I’d definitely recommend, if you are a creator, that you should get into it, especially for someone like me who makes fifteen minute videos like it’s a good hedge to at least have a channel or something that’s doing really well with short form content.

[01:14:02.870]

So if I think that I’ll just shift towards shorter content, you’re not completely screwed. You don’t get people’s attention spans. It’s, you know, lower and lower. But yeah, I mean, there’s not much to say. It’s a no brainer. Yeah. The empire of social media is prioritizing short form content right now, and it’s kind of like a new go. What about Yorke’s and Krypto as content? Well, let’s talk about that, say something, we’re just like, no, take it off.

[01:14:30.240]

This is good. This is this is what exactly what Elon did the other day. Just so people you know, we had no plans that, you know, just called up a lot of Robidas without telling anyone. But I think we call them up and let us work with one person at a time. People, one of them. Jimmy, let’s talk. You’ve been tweeting a lot about crypto. You’ve been doing a lot about Dogecoin. Well, I talked with I tweeted a lot of focus.

[01:14:59.130]

I tweeted asking people if my followers are holding it. But but still. Yes, let’s talk about that. That’s fun. Yeah. What do you think? You know, how do you follow Bitcoin? You know? Have you been following what happened the last couple of weeks? Just give us your thoughts on just a general. Yeah, well, it’s Bitcoin, obviously. Let me just start by saying this, if you take financial advice from a 28 year old YouTube that literally spends 24 hours in a desert with his friends for content, then you’re stupid.

[01:15:29.790]

So let me just throw that out there. But we’d better get there again. We are not providing any financial advice here. This is our question. I just want to put it out there. Yeah. Just think you’re stupid. If you could print it provides for me now. Now, having said that, I do think Bitcoin is I’m pretty bullish on it. I have more money than I should and crypto. And it’s just, you know, with as time goes on, the way I look at it.

[01:15:55.980]

Right. Because obviously everyone knows twenty one million bitcoins is all there ever will be. And as time goes on, more and more people are losing their bitcoin by selling it to the wrong wallet or just forgetting the passcode like that. That one news article that’s trending the other day with that guy have like two hundred million dollars and he couldn’t remember the password to his wallet or whatever. So it’s like even if the demand for Bitcoin stayed pretty constant. Right.

[01:16:20.730]

It’s like as people are losing more and as time goes on and less and less gets released in circulation every day. So it’s obviously nothing is guaranteed. I mean, this is one where Bitcoin could be worth ten dollars in five years. I don’t know. I don’t know anything. But my gut just says, like, there’s there’s a good chance it’ll be worth a lot more than it is in the future just based on those factors, as long as people still want it.

[01:16:42.840]

So, yeah, I’m I’m incredibly bullish on Bitcoin and actually since you mentioned Dogz, but I have a funny story about that one. But yeah, yeah, I hate it, but like two months ago, I don’t know where it came from. That’s talking to one of my friends. And you told me that he bought a bunch of dogecoin and we were joking around and he like dared me to buy bonds and I literally had five hundred thousand dollars and that I was going to put in Dogecoin.

[01:17:12.790]

This is when I was like half a penny. And that was like seven cents for Tenex from there. And I was going to buy five hundred thousand dollars worth of Dogecoin. And then I wanted to do it on Robinho. But you can only like 50 grand over a day, just really annoying. And then I was like, oh, I don’t want to do this every day for ten days. Like, that’s too much work. And so I just never ended up doing it.

[01:17:35.820]

But I had every intention of doing it. And I hit that roadblock and that that five hundred K would be like seven dollars million right now. And it’s only been like two months.

[01:17:43.800]

So give me some brokers’. So in the future, if you ever need to do it, you got to go through some brokers. I’m just not going to be done.

[01:17:52.500]

But yeah, that was that was pretty painful, especially because I knew I had every intention of doing that. I’d stop so I could go back in time and slap myself again. It’s just funny because like Dogecoin, it just literally a imeem like this, there’s no reason why you should buy it. But except for it’s just funny name like that’s why I think it’ll be valuable. And that’s why I wanted to put that kind of money into it, because the Internet is just there and it’s weird, but I love it.

[01:18:16.650]

The Internet is weird. OK, Jimi, I want to ask you one final question. Maybe we to give me money as I did. When have you back on. OK, final question. When I’m going to get 200 hundred million subscribers, give us a prediction. Oh, OK. Let’s see. Well, I’m going to make it kind of like if I leave when I’m not going to give you a specific date. I mean, I know for certain I won’t I can’t say I don’t want to sound like a very good piece of trash, but I like you.

[01:18:47.460]

You’ve been sounding like that again, specific all evening. I just so you know, like if that’s the case, then. Yeah, hell, yeah. I’m definitely going to go to the next doctor.

[01:18:56.140]

I will hear that sometime next year if I early next year. It just really depends. Like, there’s we’re just really trying to figure out how to get more upvotes up. And it’s obviously with Korona, it’s been very difficult. And so that really just slowed down everything we were doing over here. But, you know, depending on how that goes, so once we can actually start filming with people and stuff like that again as the vaccine gets more widespread, yeah, we should be able to wrap things up like crazy and it’ll be fun.

[01:19:28.470]

OK, all right, OK, on that note, Jimi, I believe. Yes, I got you. He wants to kick me off. Everybody, let’s scroll through this list. I have a baby. The baby needs some food. That’s fine. Like me on this. I’m kidding. All right. So I’m just what I’m doing and I’m just scrolling really slow through clubhouse right now.

[01:19:50.730]

So I we we need a great guy. OK. Oh, gosh, I’m really bad at the same name here. I’m going to screenshot this profile and send it to you. I don’t I don’t even want to try it here. OK, once again, texting him a screenshot of this name. OK. OK, there you go. All right. I really Tapson is like, okay, all right. By the power vested in me by Jimmy, a.k.a. Mr.

[01:20:22.740]

Beast, we will be handing out a thousand dollars. Ready, Jimmy? People that got me through this, I’ll be I’ll be near Convolute, who is at its abhinaya on clubhouse and I’ll be they on Twitter. We have figured out a way to make sure it is with you every day at. There you go. She’s an investor at twenty five. She’s been experimenting on a bunch of things, including last week’s Proxicom housewife. I’m just going out on Twitter and send you a message.

[01:20:58.570]

Private. Perfect. Asked and spin it on. Don’t spend on one place. But if you do, make sure you get a gift, you put it all down for the celebrities. Oh, my gosh. All right. OK, on that note. Wow, what a moment. I just want to say I have something to say to everybody who listens. Thank you so much. I hate using the phrase we brought into this again. Again.

[01:21:21.560]

But I think we definitely broke it twice in one week. And this is quite the moment. I thank you for your patience. This is an amazing experience and I hope you all had fun as being it was electric up here. And just kind of I want to thank you know, I want to thank Gary with all the sound effects and the question to definitely go check out his YouTube content, his amazing special shout out to Colin and Samir. I sent him a text yesterday saying, hey, I’m Mr.

[01:21:45.710]

Bistrot head. And they were so kind, so gracious to jump on to call me. Thank you so much. And again, you could go check out the channel, some of the smartest, nicest people I know on the P.A. economy and the amazing human beings who come to me. Thank you so much. Thank you. OK, can I get all nasty out there? Yes. Fifty million subscribers on YouTube, but like twenty thousand followers here, it’s it’s kinda kind of sad.

[01:22:12.350]

If you could follow me, that makes me happy. My self-esteem. But think about it. I’ll get you. I’ll get you. It seems that I’ve read. Thank you so much for multiple things, for finding Jimmy, for holding up your phone to other phone to make it all work today and all the things that you do. Thank you so much. You’ve been so amazing. Have you just up. Thank you so much for being on the show.

[01:22:35.420]

Thanks, man. This is one. And last but not least, Jimmy, this is amazing. You brought me up. What can I say, Jimmy? Are you Mr. Means you can find him on YouTube? Because I find my Twitter. Definitely follow him on flophouse. Where about just follow me here. Follow him. And he has enough followers. Do you what do you want to come to the game some other time. Oh, I’ve always talked about YouTube.

[01:23:01.700]

I’m literally here every day of the week. Wow. All right. Well, I guess that’s going to you know, since I’m nervous, English don’t act let off steam like that. OK, I’ll be always pick a song to end the show with something which is semantically, you know, matches the content of the show or the guest on this show. I decided to do what I want to play for you, Jimmy. And so without any further ado, Gary, can you please the Mr.

[01:23:26.960]

Beast ultrasonic mr. Besides, I don’t know. It’s a classic, Mr Nilgun. No misgivings about, you know, his name to be changed once or twice, but I think it’s here to stay with me. And thank you so much, everyone. Thank you. Thank you, everyone. This amazing city effort tomorrow night. I know.