NGL app went viral. Does it use AI to boost its growth?

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So here is NGL app. And does NGL app send fake questions? So this is the main concern with this app, and let's just think about it. So basically, here's my inbox box. I can just show some of the questions here.

So this is how it looks like for some of these links.

I didn't share these links so much, so I posted it in my Instagram story. Okay? Like some 50 friends seen it. And then I got some replies there and some of them I could see they were like real because I probably recognize some friends, like writing style and stuff like that. But then probably I also made some YouTube videos.

People seen my link, but then I was like, where I'm getting all these questions?

They seem a bit unrealistic. I don't know my friends who write kind of this style and stuff like that.

So basically there is this article in TechCrunch, and they also did some experiment.

TechCrunch also recently tested NGL app. And then we copied the provider short links into Instagram stories that was only live for a very moment before we took it down. It tricked the apps into thinking we were now awaiting anonymous questions. A few hours later, questions supposedly from real people from friends appeared in the app's respective inboxes. But in reality, no one had seen the link long enough to get a lot of replies.

So there you have it.

So if you just look also for keywords about what people are searching with NGL app, you can see that a lot of people searching for fake questions and all of that. And then also like five star reviews are also quite suspect. So that's that. And then you would say, okay, great. But how can they fake these questions if inside the app you have this button, who sends this?

And you can unlock it for $9.99. And you will be like, if I can unlock it and see the real person, how they can lie about it? Because supposedly I can see the real Instagram username and then I can ask my friend. But the thing is, if you even upgrade, you are not seeing the username. You're just seeing stuff like some location and IP address.

So that's what you can see there. And that's the whole idea.


So that's how it works. And then this app can say that someone from New York on iPhone sent you this message and you will never know if it's about or not.

I don't know guys, what do you think if there are fake questions or not?

And this app is also quite popular in Asia at the moment. There you have it. There are a lot of complaints in the reviews in the App Store. People are also noticing that some of the questions are pretty fake. And there is also a growth of apps like Chai App or some other apps where you're chatting, but you're chatting with AI bots and you can see that AI technology is becoming really good.

The algorithms are amazing and that's the whole point that these days if these are like short phrases or something like that, it's really hard to distinguish if it's real or not. Especially in a chat where there is just like a text message. If you will be shown two messages from the real person or from the bot, you won't be able to distinguish. And even like having a chat, sometimes the quality is becoming higher and higher. So they're training the model and it's becoming really good.

So it seems like why you would think so. The developer created this app and obviously to get more engagement, the main thing to do is just to get people more messages. So if you're not getting any unanimous questions, then you are not happy. But if you just posted a story and you got like five questions and 30 friends watch this and you're getting like five questions, that's like a lot. You're thinking that you have a lot of interaction and engagement with your friends but in fact probably maybe they are just using some AI technology just like this bots for maybe like 30% of that.

But yeah, I'm not sure this is just like a subjective thought, but of course this can be like a gross tool for them to really skyrocket the usage of the app because again, if you go to App Store reviews, people are quite suspicious because questions seem unnatural and all of that.

So that's basically how it works.

Yeah, so that's the idea.

So I hope you have some overview of it. Other than that, the app is very well designed. It's very well built, it's where it has very nice design and minimalistic and it works well with instagram, no bugs, none of that. And you can definitely have fun with your friends. So try it out.

But if you're receiving out of nowhere like ten questions, don't be sure that these are like your real friends who sign those.

Maybe it's not exactly like that. Also, go read this TechCrunch article. Pretty interesting. So yeah, hope that is helpful.

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