TikTok “Paid partnership”, “Promotional content” - what is it? How to add a label?

Are you a TikTok user who has recently seen the terms "Paid partnership" or "Promotional content" on your posts? If you're unsure about what these labels mean and how to add them, we're here to help you out.

When you come across a TikTok video with a "Paid partnership" or "Promotional content" label, it simply means that the creator has added this label to their post. Let's dig deeper into what each label signifies:

  1. Promotional content: If your post is promoting your own brand or product, TikTok will display the label "Promotional content". This label indicates that the video is intended to promote your personal brand and its offerings. It's a clear way of letting viewers know that they are watching content created by the brand itself.
  2. Paid partnership: On the other hand, if you're promoting a third-party brand or engaging in a brand partnership, TikTok will display the label "Paid partnership". This label signifies that the creator has a business relationship with a brand and is posting content as part of a partnership agreement. It helps maintain transparency and informs viewers that the video contains sponsored content.

Now that you understand the meaning behind these labels, you might be wondering how to add them to your own TikTok posts. Here's a step-by-step guide:

  1. Open TikTok and access your profile settings.
  2. Look for the settings menu located in the top right-hand corner of the app.
  3. Tap on "Content disclosure" within the settings menu.
  4. In the "Disclose post content" section, you'll find checkboxes that allow you to mark your posts as promotional or as part of a paid partnership.
  5. Simply select the relevant checkboxes to enable the desired labels on your posts.

By following these steps, you can ensure that your TikTok posts are appropriately labeled and provide transparency to your audience.

In conclusion, if you spot the labels "Paid partnership" or "Promotional content" on a TikTok post, it means that the creator has consciously added these labels to provide clarity about the nature of the content. Whether you're promoting your own brand or engaging in a partnership, it's important to accurately label your posts. By customizing your settings, you can easily add these labels and maintain transparency with your audience.

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