Why Duolingo app icon looks SICK?

In a recent video uploaded by Duolingo's official YouTube channel, the company's design team shared insights into the evolution of the Duolingo app icon. The video dives into the thinking behind the design changes that have occurred over time and sheds light on why the current app icon looks as striking as it does.

The design team at Duolingo explained that the previous versions of the app icon were less eye-catching and did not effectively communicate the brand identity. They went through multiple iterations, experimenting with various colors, shapes, and elements to find a design that resonated with users and represented the app's purpose accurately.

Here are a few key points highlighted in the video regarding why the Duolingo app icon now stands out:

• Color Palette: The vibrant color palette chosen for the icon was intended to convey energy, positivity, and a sense of fun, reflecting the learning experience that Duolingo offers to its users.
• Simplicity: The current app icon features a simpler, more minimalist design compared to previous versions. This simplicity allows the icon to be easily recognizable and distinguishable on various devices and platforms.
• Symbolism: The owl, which has been a mascot for Duolingo since its early days, remains a central element in the app icon. The owl symbolizes wisdom, learning, and guidance, aligning perfectly with Duolingo's mission of making language learning accessible to all.
• User Feedback: The design team revealed that they took user feedback seriously during the redesign process. By analyzing user responses and behavior, they were able to refine the app icon to better resonate with Duolingo's global user base.

Overall, the journey of revamping the Duolingo app icon showcases the importance of thoughtful design decisions in creating a strong visual identity for a tech product. The video offers a glimpse into the creative process behind one of the most recognizable app icons in the language learning industry, shedding light on the meticulous attention to detail that goes into crafting a design that truly stands out.